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Our mission is to ensure quality journalism is well funded.

Tell me more

We invented FreeWall® to harness engagement and build a new value proposition for publishers, their audience and advertisers.

How does FreeWall® work?

It works by granting users access to premium content in exchange for a branded engagement; in return the advertiser compensates the publisher.

Show me an example

Imagine you’re reading an article.

Ok, keep going

FreeWall® loads in-stream, part way into an article.

Got it, next?

Content after the FreeWall® is locked.

How do I keep on reading?

To unlock the article, simply answer a question about the ad, with a single click.

What happens if I answer?

Once answered, the remaining content is immediately revealed.

Is that all?

That’s it. The user “pays” with a little bit of their attention but this keeps content free and well funded.

I want to know more

Where would you like to go now?

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